Direct Trade Coffee and Relationship Coffee are two phrases that
have been used to help consumers realize the relationships involved in
the coffee chain. Awareness of what we are buying and who we are buying
it from are important to today’s consumer. Direct Trade Coffee refers to when the source area of the coffee is known; the community or co-op, etc.. Relationship Coffee refers to being able to trace the coffee to the farmers themselves; locations, families, individual farmers.
We Are the Farmer … Asia Best Coffee has a unique position of having actually grown out of a group of farmers working together. We not only know the farmer…we are the farmer! We know the farmer, their children, the schools they go to, the house they live in… even what they had for dinner last night! We have grown together as a community
Our Unique Relationship developed over the last 20 plus years in the highlands of Northern Thailand. Communities that were isolated and underdeveloped struggled to make ends meet in a fast changing society. Arabica Coffee was introduced and now serves as an important source of income to over 500 families in our growing group.
By working together we have been able to support each other. Families are strengthening, communities are developing. A simple interest free micro-finance system allows each family in our group the ability to access funds to develop their income abilities for the betterment of their family and community. Quality Arabica Coffee is the result…the proof is in the cup!